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Monday, February 13, 2012

A Brief Reminder on PSD to CSS Conversion Process

Internet has grown on to become in the most powerful marketing platform and at the same time websites have come a long way from being interlinked pages containing text and pictures. They have become visually attractive and functionally dynamic. PSD to HTML has emerged as one of the most revered techniques of web development as it allows you to achieve a unique looking website with high amount of robustness. One of the driving forces behind this is the CSS or the Cascading Style Sheet and no wonder professional developers around the world put a lot of weight behind PSD to CSS conversion while developing a website.
You might be wondering what exactly is this PSD to CSS and why is it considered to be so important for web development. To start with you will have to agree to the fact that a unique looking website themed around a business will add a lot to the brand value. Now you can’t achieve this solely designing a website in HTML or any other webs based technology. The fact is they are coding language or a platform and not design tools. This is why most traditional websites looked identical as there was little you could have done to their look and feel.

This is where you use the awesome power of Photoshop comes in to play as there isn’t a better design tool in the market. You can run your imagination wild while designing a website with this tool and play with graphics, images, colors and gradients. But why convert PSD Design  to HTML/CSS? The answer is quite simple Photoshop files aren’t compatible with the web and need to be converted into a suitable markup such as HTML or XHTML to ensure that they render on a web browser. The CSS file serves as the backbone of any website as it describes the way semantics are presented in an HTML document. It defines how the HTML/XHTML website appears on the web browser.

In this process the Photoshop file is sliced where different sections of the website are separated to define their functionality. These image files are then coded into coded into HTML/CSS to make it ready for the browser. The coding is done manually using semantic coding techniques which ensures that the websites are search engine friendly and have a lighter code base. In the next step the coding undergoes W3C validation which checks for errors in the coding and validates the code for improved performance which is important in this highly competitive Internet environment.
There are a lot of advantages that PSD to CSS conversion brings to your website. First and foremost it lends uniformity to the website in terms of color scheme, fonts, image size etc. which are vital for the brand value of your website. Secondly CSS helps in keeping the code base short which helps in reducing the load time of a website on the browser. This conversion also makes the website cross browser compatible which help in increasing its popularity and appeal. Along with this it also plays a vital role in making websites device independent.

Both the HTML and the CSS files play complementary role towards each other and it would be difficult for you to achieve a visually attractive website. This conversion job needs high level of skills and expertise on the part of the developer and only the most proficient of developers can give your website the competitive edge. Make sure the developers you hire have knowledge of manually coding a website and have sound knowledge of tools such as HTML5 and CSS3.

Wednesday, February 8, 2012

PSD to Email Conversion: Ultimate Email Templates

Customers are the prized possessions of a company and of course, a biggest achievement. If a company boasts of enjoying confidence of customers, it certainly brings new business prospects and success. Hence, it is very necessary to be in touch with your customers to understand their requirements. And when it comes to communicate with your customers, email becomes the most efficient and effective way to update your customers with your business horizons. Whatever size of your enterprise is, you cannot afford to ignore the importance of the email mechanism to ensuring effective communication within the company and with external clients.
The moment a user registers or inquire about any of your products or services through the website, it becomes unavoidable to communicate with him/her properly. Email Marketing, hence, is an important element to augment any business. Any organization that wants to promote their products or services among visitors, use rigorous email campaigns to ensure the proper communication process. You can simply inform them about your existing products, educate on the new products and services, send your customers manuals, etc. Remember, you are not alone, who are doing the business, but there may be some other people, who might be engaged in similar business. So, the competition is very high and if you cannot keep pace with them, you are going to lose them for sure.

Yes, you can use the traditional email clients such as Gmail, Hotmail, Thunderbird, Lotus Notes, Windows Live Mail, Yahoo! Mail, etc, but you may face some issues while dispatching customized newsletter, greetings, brochures, etc to your customers. With every traditional email clients, there are certain CSS limitations, which usually do not allow you execute your email campaigns smoothly. So, it is always advisable to design your emails including brochures, newsletters and others on Photoshop and then convert the same into HTML and CSS. Here, you will have to keep it in mind that the material you convert should be visible in all the browsers. So, PSD Design to HTML conversion ensures your customers email clients understand DIV`s or table-less coding and your newsletters are easily visible on different browsers.

PSD to HTML email conversion allows you to convert your simple PSD design into a highly animated HTML emails and newsletters that are sure to attract your customers. Instead of sending boring text mail, it is always interesting to send an animated, dynamic, and web compatible version of the PSD file. Besides, PSD to CSS/email ensures, your emails downloads faster. When your emails are downloaded quickly, it is preferred by search engines and thus ensures SEO-friendliness of your entire email campaigns.  It also ensure, your customers, access the website with ease on any browsers.

So, a PSD to Email conversion process help you execute an effective email communication with your customers. The communication process is very important to attract customers to increase your business. Hence, you can never afford to underestimate the importance of PSD to Email conversion process.

An established PSD to email conversion service provider can give you quality results at affordable rates. You will also save time since they usually have less turnaround time. Conversion service providers have competent testing teams of staff who will ensure that your website is multi-browser compatible. Today, people are accessing the internet through all sorts of gadgets like phones, I pads, desktops, laptops, and many more. Your email should be accessible using all these gadgets. Email addresses that are not cross-browser compatible cannot be accessed using these devices. The process requires a lot of technical knowledge. There are various companies which provide effective PSD to Email Conversion services. You can contact with any of them and get the job done in highly affordable rates.

Thursday, February 2, 2012

Convert WordPress from PSD Template for Highly Advanced Websites

There are two things that most businesses look for in their website – highly advanced features and usability. You can get both when you opt for a content management system such as WordPress. It is one of the most user-friendly CMSs in the world and allows you to build feature rich website using PSD to WordPress conversion technique. Hundreds of thousands of websites have used this technique which serves as its greatest testimonial. Some of the biggest multinationals in the world make use of WordPress to manage their websites and corporate blogs.

In PSD to WordPress conversion the website is first designed in Photoshop and sliced to form the different sections of the website such as navigation panel, footer, body etc. The image files are then converted using a suitable markup such as HTML or XHTML. This turns the PSD file into a web compatible format which can be uploaded into a web server. Once the conversion is over the different elements are integrated into the WordPress admin to form a complete website. The entire website can now be controlled using a web based interface.

Benefits of Converting WordPress from PSD Template

  • Unique Looks – When you convert PSD to HTML/WordPress you get an surely unique website which is customized to meet the needs of your business. A unique looks gives you tremendous brand value in the market. Your customers will easily identify with your brand and your products and services when you have an absolutely unique website. You will also have more advantage in executing changes to your website when you opt for PSD to WordPress technique as templates often tie you up with old designs and looks. 
  • Feature Rich – No matter how good a down-loadable template is it will never have all the features that you would like your website to have. This is where PSD to CSS/WordPress theme comes out as a clear winner as your layout and structure will allow you have all the features based on your needs.  You can also make use of third-party plugins which bring in the added functionality to your website. 
  • SEO Friendly – PSD Design to HTML/WordPress websites are highly friendly towards the search engines which adds to your competitive advantage. The websites are semantically coded where every element in the website is well defined which attracts search engine crawlers and helps them index your website easily. Since the website is hand coded there are seldom any errors which help them load fast on the web browser. The codes undergo W3C validation and are also cross browser compatible. 
  • User-Friendliness – It is important that the backend of the website is user-friendly and with WordPress you don’t need to worry a thing as it is the most user-friendly content management system in the world. Any user can edit the website and add content to it without having any knowledge of coding. This serves as a great advantage in big organizations where different people use the website and it isn’t possible to give extensive training to everyone. Different levels of user permission of can be set for different users in the WordPress admin.
 
PSD to WordPress conversion is a highly skill demanding job and thus you need make sure you hire developers who have high level of expertise in the job. There are many web development companies in the world which specialize in this kind of web development and it would be wise for you to hire their services. Do not settle for any amateur developer even if they offer you the cost advantage as they can dent the website and harm its marketing potential.

 
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